About us

– the start-up from Hamar

Once upon a time, there was a man from Hamar, Norway who loved going hiking. He wanted his children to enjoy the many small adventures of (hiking) life too. That man’s name was Dagfinn Nyborg. For him, a quick walk in the neighborhood or in the woods was at least as exciting as a long holiday or a trip abroad. And he wanted his children along with him – from quite an early age. But a traditional stroller wouldn’t work, Dagfinn thought. For that reason, he figured out a new type of stroller, built it, and went out on trips with his kids and gear inside. Together, they explored the woods, the city, the mountains, the neighborhood, the fields, the fjord, and the yard.

That was the start of Nordic Cab back in 1983. The happy camper from Norway didn’t want gear, or a lack thereof, to dampen the family fun while hiking. With a stroller that could transport kids, food, thermoses, clothing, tents, and maybe even more, there were (almost) no limits to where the trip could take them.

Much has happened since 1983, but Dagfinn’s heritage and core concept is still being developed and managed through all of Nordic Cab’s products and departments. We have further developed the stroller to become a multi-purpose stroller that has been thoroughly designed with comfort and child safety in mind. Over the years, the multi-purpose stroller has endured long trips, going across the USA, along the length of Norway, and across Greenland. Most of all, it has helped make daily life easier for thousands of families with young children.

Lifetime use

It may sound like a cliché, but we really mean it: You only need one stroller. A stroller to use as a pulk or a bicycle trailer for children at first, and that can be converted to carry gear. That’s a principle we use all our concepts and development. This is because sustainability is one of our core values. The concept of the multi-purpose stroller has been with us since the start, but the concept of sustainability is one that has become more and more important with time.

In the 2020s, we now know how important it is to fully make use of important resources such as aluminum. We also know that re-use across multiple generations is an important measure to reduce landfills around the world. For this reason, we build our strollers in a way that lets them be used on trip after trip, year after year. We use solid materials and continuously work to make it easy to upgrade or replace parts.

Every single day, we strive to develop parts big and small, key details and clever functions that make the stroller an extension of yourself when you’re out on a trip. Something you don’t have to think about, it just works.

Have a nice trip!

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Timeline